This week Azamara Cruises issued a press release with very exciting news. They are changing their name to Azamara Club Cruises and introducing a series of branding attributes that will help it define itself better and target themselves appropriately.
If you haven’t heard of Azamara before, it’s because they’re not a very large cruise line. It only has 2 ships, Azamara Quest and Azamara Journey. They are not new ships or large ships. They both carry just under 700 passengers. Azamara is owned by Royal Caribbean , but you won’t find rock climbing walls, zip lines, or neighborhoods on board. Instead, you will find a more sophisticated environment, stressing the service, food, and the destinations themselves. Instead of competing with the likes of Royal Caribbean and Carnival, they are on par with Oceania.
The line’s rebranding focuses on 4 aspects:
- Customer service: Including English trained butlers for suite guests.
- Food and wine: With expanded wine selection from boutique wineries not widely available. Wines are included with lunch and dinner
- Wellness and vigor: Azamara will continue to provide standard spa services, but will also have acupuncture, yoga, Pilates, and other immersion programs available.
- Destination immersion: Perhaps the most important of all, Azamara ships will visit 140 ports in 50 different countries in 2010. That gives passengers an amazing range of vacations.
These are all things they’ve always done very well. Their intention is to now take them to a different, exceptional, level.
To me, what makes Azamara different, is the focus on the destinations it will visit. My biggest problem with cruises is that they don’t really allow you to explore a destinations, just merely get a glance. This is fine for a Caribbean cruise, where islands are small and the focus is usually on the beach. It’s not so when you’re visiting far away lands with enough history and attractions to last a week’s visit or more. Here Azamara will also be different. They will schedule overnight stays in several ports, like Istanbul, Sorrento, St. Petersburg, Bangkok, Singapore, etc.
They will provide exciting shore excursions not usually available through most cruise lines. Some of the ones mentioned include driving a Ferrari in Civitavecchia (the port for Rome), an evening gondola serenade in Venice, an Imperial Russian Court evening in St. Petersburg, etc. They will also feature 2-day packages that will allow passengers to go from Hiroshima to Osaka on a bullet train, visit the Taj Mahal, overnight tours in Israel, etc.
The line also offers a few things that are usually extras: bottled water, specialty coffees and teas, gratuities included in the cruise fare, destination-oriented entertainment and enrichment programs, self service laundry, etc.
All this, of course, comes at a price. Don’t expect to pay the same for a Norwegian cruise than for an Azamara Club sailing. They’ve always had terrific offers, with free air (like this one for Caribbean sailings through March), and 2 for 1 cruise fare on selected sailings. That may change as they adjust their pricing to the new offerings. In fact, prices are already going up.
If you’re interested in exploring what Azamara has to offer, feel free to contact us. We’ll be happy to help you.
Regards,Enrique Brener KC Travel N. Miami Beach, FL www.kctravel.jurni.net firstname.lastname@example.org 305-792-0618 FL Seller of Travel Reg. TI-35171