Starwood Hotels to Celebrate Earth Hour

Starwood Hotels, the company that represents such brands as Sheraton, Westin, Le Meridien, and the new Element and Aloft, has announced that their properties will participate in this weekend’s Earth Hour. For one hour, the hotels will turn off their signs, dimming or turning off non-essential interior lighting, using candlelight in public areas such as restaurants and bars, and informing guests about the hotel’s observation of Earth Hour through in-room voicemail messages and guest room television messages to encourage them to do the same.

In addition, hotels are coordinating additional events to highlight awareness, such as walk-a-thons in their local communities, public candlelight unplugged concerts, and guest receptions featuring signature green cocktails.

According to their press release, Starwood is rolling out initiatives to conserve energy and water, reduce waste, and improve environmental quality at their properties. I couldn’t find specific details on these initiatives, but their corporate environmental policy, which reads:

We, at Starwood Hotels & Resorts Worldwide, Inc., believe that economic growth and the well-being of society are inextricably tied to the health of the environment. Accordingly, we embrace our responsibility for environmental stewardship and are committed to integrating leading environmental practices and sustainability principles into our core business strategy.

Through collaboration with our hotel owners, franchisees, suppliers and business partners, we will actively work to reduce the environmental impact of our business activities and to continually improve and innovate on practices aimed at:

  • conserving natural resources,
  • minimizing waste and pollution,
  • enhancing indoor environmental quality,
  • establishing and reporting on key environmental performance indicators, and
  • raising environmental awareness among our associates, guests and communities.

We acknowledge that, in many ways, we, like the global community we serve, are only in the early stages of developing and implementing the many changes that will be necessary to achieve these vital goals. Nonetheless, we strongly believe that our efforts to support a healthy environment serve the interests of both current and future generations and constitute the foundation for enduring success.

As part of that corporate policy, Starwood is proud that have launched Element, the first major hotel brand to mandate that all hotels in the US (there’s currently 4 of them) pursue the U.S. Green Building Council’s LEED certification.
I think what Starwood is doing is commendable, and I hope the Earth Hour initiative is just a sign of their efforts to become more environmentally friendly.

Regards,

Enrique Brener
KC Travel
N. Miami Beach, FL
www.kctravel.jurni.net
info@kctravel.jurni.net
305-792-0618
FL Seller of Travel Reg. TI-35171

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